Clarissa Evans
my projects & work
I've helped build and brand dozens of companies from the ground up.
My expertise is in digital marketing, customer service & loyalty.
I love the process of navigating ambiguous ideas and building profitable, scalable business through strategic planning and great campaigns.
My portfolio of work demonstrates my diverse skillsets and passion for connecting people and business through great marketing.
WEB DESIGN & SEO
Key Skills
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Branding & Design
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Search Ads
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SEO
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E-commerce
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Analytics
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Shopify
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WIX
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CRM integration
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Responsive design
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Mobile optimized
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Layout & UX
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Content Marketing
Key Results
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Directed the artistic design and copywriting for websites, ensuring cohesive and compelling branding
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Engineered WIX websites with CRM and e-commerce integration, driving lead generation and revenue growth
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Adept at SEM strategy, enhancing SEO and Google Analytics to optimize online presence
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Managed Google Ads SEM campaigns yielding 6% CTR and 13% increase in website traffic
EMAIL CAMPAIGNS
Key Skills
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Newsletters & Blog Content Planning
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List Segmentation
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A/B Testing
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Catchy Subject Lines
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Campaign creation & management
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Automated Sales Funnel
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Growth & Loyalty
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Klaviyo
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Mailchimp
Key Results
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Launched campaign overseeing media planning, filming, costs, and production, resulting in 10.6% annual revenue growth
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Average open rate 26%
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Click through rate 2.5%
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Grew monthly email list consistently with <2% unsubscribes
SOCIAL MEDIA
Key Skills
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Instagram
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Facebook
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YouTube
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LinkedIn
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Canva
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Link Management
Key Results
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Call-to-action
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Photo and Video Editing
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Campaign Creation
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Meta Ads
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Content Creation
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Content Strategy & Managment
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Established multiple social media channels with 6,000+ followers and 20,000+ monthly views across platforms including Instagram, YouTube, TikTok, and Facebook
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Ran successful Meta ads campaigns, measuring and optimizing performance to drive awareness and generate in person traffic
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Experimentation with platform based audience targeting
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Coordinated team to build content within brand and business specifications
PARTNERSHIPS &
EVENT MARKETING
Key Skills
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Trade Shows
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Sponsor Relationships
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Partner Events
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Tabling/Sales
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Public speaking
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Loyalty programs
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Pop ups
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Project Management
Key Results
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Orchestrated successful partnership marketing events and collaborations with industry giants, Under Armour, Marriott, Nike, Industrious, OCHIN, Expensify, Pahlisch, Oregon Ballet Theatre, Woodlark Hotel & Domaine Serene Winery. Lead initiatives from concept to tear down, ensuring on-brand and on-budget deliverables
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Cultivated vendor and sponsor relationships, enabling client access to superior products and cost reduction
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Led convention & trade show sales booths, driving brand awareness and generating leads
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Presented motivational and instructional speeches to audiences exceeding 500, contributing to brand building and client acquisition efforts
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Designed and executed group training marketing campaign, with highest annual sales in my district
